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YO! Sushi's global success

The YO! Sushi brand is one of the most famous in the world, punching well above its weight with 54 restaurants in 5 countries; 41 in the UK and 13 franchised overseas in Ireland, Russia, and the Middle East.

Once YO! Sushi had established itself in the UK, the progression to adopt the same business model overseas was a natural step forward. YO! Sushi’s Business Development Director, Alison Vickers recalls:
 
“Since the first year of business (1997) YO! Sushi has received approximately 300 applications per year from potential franchisees from Australia to Zurich. We realised we were onto a winning formula and that we could replicate the outstanding YO! Sushi success story around the world.”
 
The first YO! Sushi, operated by Gourmet Gulf in the Middle East, opened in September 2003 in Bur Jurman Shopping Mall, Dubai. Further locations were opened in Dubai Internet City, Dubai Financial Centre and recently Dubai Festival City and Bahrain. 
 
In 2007 YO! Sushi signed a further three territories in Ireland and Russia and now operate 2 restaurants in Dublin, 2 in Moscow and 2 in Kuala Lumpur.
 
YO! Sushi’s international strategy is to continue to grow existing territories and concentrate on acquiring a regional partner in the United States of America complimenting the rapidly expanding international portfolio.