company history

AA Gill (Sunday Times) commented in his review that it was “the best sushi in London" and Fay Maschler (Evening Standard) said she had “seen the future and it is fun". Founded by Simon Woodroffe, YO! Sushi’s majority share-holding was bought by Primary Capital in 2003.

In March 2008, Primary Capital sells YO! Sushi to Quilvest and YO! Sushi's management team. YO! Sushi is headed by CEO, Robin Rowland is keen to expand to 100 restaurants worldwide by 2012.

With its kaiten sushi bar (conveyor belt) serving sashimi, sushi rolls, nigiri, gunkans and hot classics including tempura and teriyaki and robots serving drinks, YO! Sushi took London by storm.